STRATEGY CONSULTATION | LOGO DESIGN | WEB SITE DEVELOPMENT
COLLATERAL AND BUSINESS SYSTEM DESIGN | PACKAGING

We think of brands as the relationship between a company and its customers. That relationship is managed through multiple points of communication ranging from the way a logo appears on a business card or the side of a bus, to a user's experience as they navigate a Web site. The insights gathered from managing comprehensive packaging programs and business systems, to launching robust e-commerce initiatives, allow us to design effectively for many different environments. We develop consistent, effective communications across different media, helping our clients to shape the way their brands are perceived and experienced.


< STRATEGY CONSULTATION >
Through a series of interviews and interactive working sessions, we assist our clients to articulate their key market differentiators, brand attributes and value propositions. We then translate our findings into actionable strategies that serve as the basis for our creative development.


< LOGO DESIGN >
A company's logo often serves as its primary communication vehicle; a visual reminder of a company's promise to consumers during the sales and other key decision-making processes. We distill a company's attributes and brand objectives into unique and memorable identities. During the development process, we analyze the different environments that the identities will live within and create solutions that allow for consistent application.


< WEB SITE DEVELOPMENT >
The objectives of Web sites vary from company to company. For some companies the objective is to apply the Internet as a commerce channel. Other companies utilize the Internet as a content and marketing delivery channel to support commerce at existing retail outlets. Whether the purpose is commerce, marketing or content, we understand that a company's Web presence is a key communication point with their customer. Our objective is to ensure the integration of business and technical requirements into a smooth user experience that delivers on a company's brand attributes and value propositions.


< COLLATERAL AND BUSINESS SYSTEM DESIGN >
One of the first opportunities to communicate your brand is often through collateral materials ­ the handing of a business card, a letter to a prospective client or submission of a company brochure. This initial contact between a company and its customers makes it imperative that these materials accurately and effectively express the brand's voice. They must be created with a clear understanding of the brand's strategy and messaging.


< PACKAGING >
In a tight, two-dimensional space surrounded by "visual noise," a package design must quickly communicate the brand attributes associated with the product. By having a solid understanding of the target audience and product differentiators, we develop unique and compelling packaging design solutions that clearly communicate the intended messages to the target audience.

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